Access both pros and crowd power
With Apexsmartnex, we can give you access to both professional and mature investors seeking direct investments and those who are only starting to form their investment portfolio, bringing in the power of the crowd.
Get support at every step
Once you are through our vast selection process, our expert support team will help you with your pitch, marketing and legal issues. Moreover, the willington investment platform will become your ‘must-have’ tool to communicate with investors, get stats and updates, as well as organize reporting for more efficient governance.
Direct and indirect investments
While larger investors seek direct participation in the company they invest in, smaller ones become consolidated through an SPV with an appointed trustee. This is a great model to effectively deal with any type of strategic action — board decisions, meetings or an exit.
Equity or debt financing
Depending on your business needs, willington investmentcan provide investments that will be recorded in the balance sheet as equity, or a business loan. When we know your business goals better, we can better understand what works for you.
Transparency at the core
We build our relationship based on transparency and work closely with companies to foster their success. Our terms and cost structure provide the same clarity for companies seeking investment.
Brand recognition
Thanks to Apexsmartnex’s network of international investors, your brand will be recognised across the EU. In addition to the added marketing value of using a willington investmentplatform, brands will also be able to obtain market feedback and validation. It can be particularly useful during the new product launching stage.
QUALIFICATION
Apply today if
Your company is registered and operating in the EU and EEA
Your company has a minimum of three years of operating history
You can demonstrate transparent corporate structure and professional management
Your company has positive cash flow and is ready to submit a PNL statement and Balance sheet
You have the ability to distribute a minimum of 50% of net profit in dividends
You have a clear investment plan
You are aiming at offering the equity ticket size of €100,000
You have developed a professional business plan
HOW APPLICATION WORKS
Fundraising for Heroes made simple
Your company is fundraising? willington investmentis the right choice in such a case - we will help you attract the necessary funding quickly, easily and on favorable terms!
We hear you — you need cost-efficient funding and asap! Don’t worry — it only takes days for the evaluation process to result in a decision. The length of your online campaign will entirely depend on your goals. Here’s how it works.
Apply and go through the evaluation process
Once we receive your application, our expert team will contact you to get to know your business and better understand your goals.
Congrats, you’ve been selected!
It’s time to start intensive preparation for your video pitch and fundraising campaign. Good news — you have the whole willington investmentteam at your service. Either independently or working through our partners, we will help you create a compelling pitch for investors.
Online campaign
Your fundraising campaign only starts with the launch. During these exciting campaign days, you will be actively promoting it in social media and communicating with potential investors via the willington investmentplatform. You will be regularly receiving valuable tips from our PR expert.
Finish line
You campaign was successful — get ready to receive funds, close investment agreements and welcome new shareholders! Meanwhile, the investment funds are consolidated in the account of a newly established SPV.
Receive the funds
Your funding will be transferred to you in a single payment either through an SPV made specifically for your project or directly by a larger investors.
Report back
Keeping all your investors informed will be easy — a wellington investment personal manager representing ‘the crowd’ of investors will be keeping tabs on the company’s activities and informing everyone about what’s new.
From where do you launch?
Whether you are a startup or a mature company, we can’t wait to hear your story, get a deep understanding of your needs and help you get your idea out there.
Start-up stage
- Your company is at the very beginning of its journey in developing or testing your product
- Your product is ready for the broader market launch
- You have exhausted your closest circle’s financial support and are looking for additional investment
- You have a clear plan on how to distinguish yourself in the market
Early stage
- Your product is officially launched
- You are working to expand your sales channels and customer base, focusing on reaching breakeven point
- You want to accelerate your growth and have a clear vision of how to become a champion
Mature stage
- You company’s product is well-known
- Your cash flow may be positive
- You aspire to expand to new markets or diverge your product line
- You are seeking liquidity to prepare for an IPO or other strategic transactions